Purina® Pro Plan® – Crufts

For their 2019 stand at Crufts, Purina® Pro Plan® wanted a bespoke experience that would engage visitors and create compelling content related to the brand and Crufts.

To answer the requirements SF Works created an augmented reality experience that used gesture recognition to allow visitors to first learn how to control the Purina® Pro Plan® Puppy and then create a video of themselves making the puppy sit, lie and rollover.

SF Works created a CGI puppy based on Purina® Pro Plan®'s packing puppy. We created various animations and movements each triggered by a similar action to one used in real dog training.

Visitors could then share their video by email and create a print to take away.

SF Works' Role:
Complete production of the AR Experience

Credits:
Lead Agency & Set Build: Henson Franklyn