Just Eat – X Factor Final

Just Eat wanted something extra special for their VIP party at the X Factor Finals. So we took a robotic arm that is normally used for filming advertising commercials and created what we called a Robo GIF!

Say Fromage Just Eat Robotic Arm GIF
Say Fromage Just Eat Robotic Arm GIF
Say Fromage Just Eat Robotic Arm GIF
Say Fromage Just Eat Robotic Arm GIF
Say Fromage Just Eat Robotic Arm GIF

The Robotic Arm moved into 8 different positions taking a picture at each. The VIP guests posed for each picture which created an 8 frame branded GIF. Guests could then share and print this at a large touch screen.

To create the background we used 128 light bulbs on a gold reflective wall and floor.